Key Takeaways from The Sales Development Playbook, part 1

Need a refresher on the Sales Development Playbook?

Look no further, we did the work and created detailed notes so you can easily review what you need.

part 1 of 3 notes cover:

  • Introductory meetings and generating qualified opportunities, which one?
  • Pursuing qualified opportunities using the PACT method
  • When is to build an in-house sales development team?
  • Deciding between inbound and outbound marketing
  • Gaining clarity of your ICP (ideal customer profile)
  • When to separate inbound SDRs and outbound SDRs into separate roles
  • Why you should consider a research role



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